Scale Foundry

Problems we help solve

Find and fix what’s holding your growth back.

Stalled sales, shrinking margins, stretched teams or customers who don’t stay. We help founder-led B2B service businesses uncover the causes and build better ways to win, serve and keep customers.

What we solve is the people, processes, data and systems that help your business attract the right opportunities, win customers, deliver value and grow relationships.

01 Attract

More customers. More work. Less margin.

Sales are coming in, but too many deals need a discount, a custom workaround or more support than the revenue justifies. Your team is stretched, margins are tightening, and customers who looked promising are proving hard to keep.

These can be signs that you’re winning customers your business isn’t set up to serve well. Without a shared view of who fits, which problems you solve best and which opportunities to walk away from, each new deal can make growth harder.

What we look at

  • Customer fit

    Who your best customers are, what they need and whether incoming opportunities match.

  • Channels and demand

    Where opportunities come from, which channels perform and where effort is being spent.

  • Enquiry ownership

    Who responds, how follow-up happens and where potential customers fall through the gaps.

What we help fix

A clearer customer profile, deliberate channel choices and consistent enquiry handling, so your team can focus on the right opportunities.

02 Convert

Plenty in the pipeline. Too little closing.

Your pipeline looks healthy, but close dates keep slipping. Deals go quiet after the proposal, forecasts change from week to week, and too many opportunities need the founder to get them over the line.

These can be signs that your sales process relies too heavily on individual effort. Without clear qualification, agreed next steps and a shared understanding of what moves a deal forward, your team can spend months chasing opportunities that were never likely to close.

What we look at

  • Qualification and sales stages

    How your team decides which opportunities to pursue and what needs to happen at each stage.

  • Pipeline and forecasting

    What is likely to close, where opportunities stall and how much confidence you can place in the forecast.

  • The handover to delivery

    Whether the scope, promises and customer context reach the people doing the work.

What we help fix

Practical qualification rules, consistent follow-up, clearer forecasting and a reliable handover from sales to delivery.

03 Deliver

Every new customer adds more pressure.

The deal is signed, but getting the customer started takes too much chasing. Information is missing, expectations don’t match what delivery understood, and the same people keep stepping in to fix the gaps. More sales mean more firefighting.

These can be signs that delivery still depends on people remembering, improvising and filling in for one another. Without clear handovers, ownership and repeatable ways of working, each new customer adds effort faster than the business adds capacity.

What we look at

  • Onboarding and first value

    How customers get started, what they need to provide and how quickly they experience the value they expected.

  • Ownership and communication

    Who owns each step, how progress is shared and whether expectations are clear.

  • Delivery processes and capacity

    Where work gets delayed, repeated or dependent on individual knowledge.

What we help fix

Clear onboarding, shared milestones, accountable owners and repeatable delivery processes that help teams provide a consistent customer experience.

04 Retain & Grow

Customers leave before you see it coming.

A customer you thought was happy decides not to renew. Another quietly reduces their spend. Your team scrambles to save the relationship, while opportunities to help existing customers do more go unnoticed.

These can be signs that you’re learning too late whether customers are getting the value they expected. Without a clear view of customer health, regular conversations and ownership of renewals and growth, keeping and growing accounts becomes reactive—and new sales have to work harder just to replace what’s been lost.

What we look at

  • Customer health and risk

    How you recognise changes in engagement, satisfaction and the value customers receive.

  • Retention and renewals

    Who owns the relationship, how value is demonstrated and when renewal conversations happen.

  • Growth and customer insight

    How feedback and customer needs become opportunities to improve the service or expand the relationship.

What we help fix

Visible customer health, proactive renewal planning and clear routines for acting on feedback and growth opportunities.

The whole revenue engine

One engine.
Connected parts.

People, data, reporting and systems run through every stage. A gap in one part can show up as a problem somewhere else.

The connections matter as much as the individual parts.

We look at the full engine, including the handovers between teams and the information they rely on. Then we help you prioritise and build the changes that address the underlying causes.

  1. Attract
  2. Convert
  3. Deliver
  4. Retain & Grow

See how we diagnose the issues, build the improvements and help your team embed them.

Explore our consultancy services