RevOps Optimisation for Growing SMBs

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Your Revenue Engine needs to evolve with your business

We help SMBs build the revenue, retention and systems foundations for their next stage - based on where your business is today.

Businesses don’t grow in a straight line. As they move through different stages*, the way they operate needs to evolve too. The systems, habits and decisions that worked early can become the very things holding growth back.

Scale Foundry helps growing businesses identify where their operating model no longer fits and strengthen the foundations needed for what comes next, and it doesn’t always look the same.

Five stages of business growth labeled from Stage 1 to Stage 5, including Existence, Survival, Success, Growth, and Maturity, with descriptions of revenue ranges, team sizes, and characteristics for each stage.

*Source: Our Growth Framework is built on an adaption of Churchill & Lewis’ Five Stages of Small Business Growth (HBR), revenue and headcount are an example and will not reflect all business scenarios.

Diagnose

We build a clear, evidence based view of how your business generates, converts and retains revenue.

Using a structured diagnostic, we quickly surface the gaps, risks and constraints holding growth back, and deliver a board ready view with clear, prioritised actions to fix them.

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Our Approach

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Build

We turn the diagnostic into a clear operating model for growth, aligning leadership around how the business needs to run across the full customer lifecycle.

This defines ownership, processes, performance frameworks and a practical 90 to 180 day plan.

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Embed

We work inside the business to implement the model and lift performance.

That means embedding customer and revenue processes, improving systems and reporting, and establishing operating rhythms so the business runs consistently and can scale without friction.

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We’ve run what you’re trying to fix

Co-Founder

With over 20 years in the technology startup ecosystem across Silicon Valley and Australia, Adrian has helped businesses scale into global markets.

A certified change practitioner, he works on strategy, sales process and go-to-market execution, with a focus on what actually needs to shift inside an organisation to make growth stick.

A professional headshot of an Asian man wearing a light beige suit jacket and a light blue button-down shirt, smiling slightly, with a plain light gray background.
A professional headshot of an Asian man wearing a light beige suit jacket and a light blue button-down shirt, smiling slightly, with a plain light gray background.

Adrian Lowe

Logos of various financial and business companies including myob, INTUIT, PaperCut, ARQ group, carsales, and others, displayed on a black background.

Martin Schneider

Co-Founder

Marty specialises in the revenue that happens after the deal is signed: retention, expansion and ensuring customer operations are profitable.

ITIL certified, he has spent two decades across customer success, RevOps systems and service delivery - with a track record of building high-performing customer functions from the ground up.

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A man with short-cropped hair and blue eyes wearing a black collared shirt with a Polo Ralph Lauren logo.

Practical insights on scaling

Recent Posts
When Sales Stalls, It's Rarely a Sales Problem
When Sales Stalls, It's Rarely a Sales Problem

A sales plateau rarely means the team stopped performing. It usually means the commercial design hit its ceiling. This is what's actually driving it.

Read more →
The Pattern Behind Every Operations Turnaround
The Pattern Behind Every Operations Turnaround

Most ops turnarounds fail because the fix gets applied before the problem is understood. Here's the three-stage pattern that actually changes outcomes.

Read more →
Your GTM Was Built for a Company Half Your Size
Your GTM Was Built for a Company Half Your Size

Most scaleup GTM failures aren't execution problems — they're design problems. What a GTM redesign actually involves, and how to know when you need one.

Read more →

Let’s connect

Let’s grab 30 minutes and talk it through. We’ll quickly work out if there’s a real fit and whether we can help, or just make the connection for down the track.

No pressure either way.

 

Office Location (by appointment only):

554 High St

Prahran, VIC 3181
Australia