Free was $90
How you handle leads and opportunities, and how clear your ideal client and pitch are, compared with how similar firms position themselves. With pointers on where to sharpen.
Start free Snapshot
Flux / Self-serve diagnostics by Scale Foundry
Clarity for a
business in motion.
Self-serve diagnostics for founder-led B2B services businesses. A guided interview learns how you win, keep and grow clients. We bring the research and the read. No consultants, no engagement.
How Flux works
Three steps.
One clear read.
For founders of B2B services businesses who want to see where the revenue engine is slipping, and what to fix first.
- 01
Choose your scope
A first read, one focus area, or the whole revenue engine.
- 02
Complete the interview
A structured process to learn how you win, keep and grow clients.
- 03
Get your report
Strengths, gaps and what to fix first, in order.
01 / A first read
Snapshot
was $90 Freefor a limited time
Choose this when
You want a quick first read on client fit and revenue flow before deciding where to dig.
A fresh read on how you win work.
How you handle leads and opportunities, and how clear your ideal client and pitch are, compared with how similar firms position themselves.
01 / Client fit
Your ideal client and pitch
Who you’re built to serve, and how clearly you say it.
02 / Revenue flow
Your leads and opportunities
How enquiries move through to won work.
What you get
- 01
What’s working
The strengths in how you find and win clients.
- 02
Where it’s slipping
The gaps most likely to be costing you work.
- 03
Where to sharpen
Pointers on what to look at next.
02 / One area in depth
Focus
$450one chosen focus area · ex GST
Choose this when
You already know which part of the business is hurting and want to understand why.
Zero in on one area.
Its strengths, the likely causes of the gaps, and prioritised improvements, in depth.
What you get
- 01
The strengths
What’s working in your chosen area.
- 02
The likely causes
Why the gaps are there, not just where.
- 03
What to fix first
Improvements in the order to act.
03 / The whole engine
Complete
$1,950all seven areas · ex GST
Choose this when
You want the whole revenue engine, and how the gaps connect.
See the whole engine.
All seven areas. Your numbers cross-examined, market context, connected root causes, and recommendations and quick wins in the order to act. Includes where AI could help your own revenue engine.
The seven areas of your revenue engine
- 01
Revenue Flow
How enquiries become opportunities, how sales progress and how reliably you can forecast.
- 02
Channel Strategy
Where new business comes from, who owns each channel and how performance is reviewed.
- 03
Client Fit
How clearly you define the right clients and apply that definition when choosing opportunities.
- 04
Client Journey
How onboarding, ownership, milestones and communication shape the client experience.
- 05
Retention & Growth
How you recognise client risk, demonstrate ongoing value and develop existing relationships.
- 06
Reporting
How reliable information becomes useful reporting, review routines and decisions.
- 07
Systems
How your tools, records and shared ways of working support a connected view of the business.
How the assessment is read
Seven areas.
Four lenses.
- Clarity
- Are the approach, priorities and owners clear?
- Process Maturity
- Is the work done the same way each time?
- Data Visibility
- Can you see the numbers, and trust them?
- Operational Capability
- Can your people and tools keep up as you grow?
Scored from your interview, not benchmarked against other firms. AI readiness is shown as a marker, outside the scores.
Inside Flux Complete
From scorecard
to next step.
Scorecard
Readiness across all seven areas, and the lens holding you back.
Growth context
Your numbers, labelled self-reported, estimated or not tracked.
Root causes
The issues that connect findings across the business.
Recommendations
What to fix first, plus quick wins.
Market context
An outside-in view, from public sources.
Open questions and AI
What needs more evidence, and where AI could help.
How your report is built
You bring the data.
We bring the research, analysis and the read.
Every Flux report brings together what you tell us, your own numbers and an outside-in view of your market. AI does the heavy lifting on the research and synthesis. Our model and our operators decide what it means.
What goes in
- Your interviewHow you win, keep and grow clients
- Your numbersRevenue and renewals
- Your marketWhere you operate and who you compete with
Our engine: 7-area model
- AI researchMarket and competitor scan
- AI synthesisLinks gaps to root causes
- Human reviewEvery paid report
What you get
- Readiness scorecard7 areas x 4 lenses
- Root causesThe why behind the gaps
- RecommendationsIn the order to act
Every paid report is reviewed by a person before it reaches you.
Compare the range
Pick the depth that fits the question.
$450 ex GST
One area in depth, choose from Customer Fit & Sales Growth, Customer Experience & Retention, or Systems & Performance. Strengths, likely causes of the gaps and prioritised improvements.
Choose your focus
$1,950 ex GST
All seven areas. Your numbers cross-examined, market context, connected root causes, and recommendations and quick wins in the order to act. Includes where AI could help your own revenue engine.
Get Flux CompleteA little more clarity
Before you
get started.
What is Flux?
Self-serve diagnostics from Scale Foundry that show founder-led services businesses where their revenue engine is slipping and what to fix first.
Who is it for?
Founder-led B2B services businesses, such as agencies, accounting and financial services, HR and people consultancies, recruitment, managed services and legal, whose growth has started to stall. Typically the founder still owns most of the selling and the key client relationships.
How do I choose between Snapshot, Focus and Complete?
Snapshot for a first read. Focus when you know which area is hurting. Complete when you want the whole engine and how the gaps connect.
What do I need to provide?
Time for the interview, which walks through how you win, keep and grow clients. Flux Complete also asks for a few figures, such as revenue and renewals. Estimates are fine: the report labels each one as self-reported, estimated or not tracked.
How is AI used?
AI researches your market and competitors, checks what you tell us against your numbers, and drafts the synthesis. Our model sets what’s measured and how it’s scored, and a person reviews every paid report before you see it.
How is it scored?
Each area is scored on four lenses. Scores are computed from your interview and aren’t benchmarked against other companies. AI readiness is shown as an indicative marker and kept out of the scores.
What happens after I get my report?
Work through the recommendations with your own team, in the order given. Run Flux again in six to twelve months: your first report becomes the baseline, so you can see what moved.
Do I need to work with Scale Foundry?
No. Every Flux diagnostic stands on its own. If you want help acting on it, that’s a separate conversation.
What happens to my data?
Your data is stored securely with reputable providers, and only the people who need it can see it. We use it to prepare your report and we don’t sell it. The AI services we use don’t train their models on it. Our Privacy Policy has the detail.
Scale Foundry ServicesWant us to fix it with you? That’s Scale Foundry Services: diagnose, build and embed, alongside your team.
Explore ServicesFor founders
See where to focus next.
For founder-led B2B services businesses: find where your revenue engine is slipping, and what to fix first.
Start free SnapshotFor investors
The inside view of your portfolio’s revenue engines.
Each company runs Flux and shares a consistent summary of its scores, plan and operating numbers, set against market data. Like-for-like across the portfolio, on a regular rhythm.
Talk to us